The SM5 Story - Meet the Creatives


SM5 Candle Co. is more than a home fragrance brand, it’s a reflection of who we are.

We’re Amy and Cheryl, a British/American LGBTQ+ couple based in Sarasota, Florida, building something rooted in purpose, connection, and care.

At our core, we believe that what you bring into your space matters. Today’s customers want to know not just what they’re buying, but who they’re supporting, how it’s made, and why it exists. That’s why every SM5 product is created with intention using thoughtfully sourced ingredients, prioritizing cleaner formulations, and minimizing our environmental footprint wherever possible.

People, community, inclusion, and sustainability aren’t trends to us, they’re commitments. From the way we design our products to the partnerships we nurture, we aim to create a brand that feels personal, transparent, and aligned with the values of those who welcome us into their homes.

Through our Your Purchase. Our Impact. pledge, every order contributes to something bigger supporting causes and communities that matter to us and to you. Because we believe everyday rituals, like lighting a candle, can also be acts of collective impact.

Our fragrances are designed to transform your space into a sanctuary one that encourages wellbeing, self-connection, and moments of pause in a fast-moving world. Luxury, for us, is not just how something smells, it’s how it makes you feel, and the story behind it.

Thank you for being here, for supporting a small business with a big heart, and for being part of the SM5 journey.

Amy & Cheryl